Sam Latif is P&G’s first Company Accessibility Leader, a role in which she is dedicated to driving innovation and making the company’s 65+ brands inclusive and accessible for the 15% of people worldwide who experience some form of disability.

Sam’s passion for her work is deeply rooted in her personal experiences. Born with a rare genetic condition known as retinitis pigmentosa, she lost 97% of her sight by the age of 16. Undeterred by these challenges, Sam pursued her dreams and built a successful IT career at P&G, joining the company in 2000

In parallel to her IT career, Sam began advocating for greater understanding and awareness of the challenges faced by individuals with disabilities.

She established an employee network to foster connections and shared experiences, and she launched the Disability Challenge to highlight how difficult everyday tasks can be for people with disabilities. This initiative illustrated challenges such as opening a pack of Pampers while wearing gloves to simulate dexterity issues, or differentiating between shampoo and conditioner while wearing glasses to mimic sight loss.

In 2015, Sam transitioned from managing IT operations to focusing on embedding accessibility within P&G. By 2019, her efforts were recognized with a promotion to Senior Director, officially adopting the title of Company Accessibility Leader.