Pam Mangat is Head of Creative at BBC StoryWorks, where she shapes the creative vision behind award-winning digital and social campaigns. She also spearheads special projects, pioneering innovative storytelling across formats and platforms. Since joining the team, Pam has led creative strategies for diverse sectors- from global health and science to fashion and climate, crafting narratives that resonate across audiences and industries. Previously, Pam was a senior BBC journalist, contributing to national news bulletins, Newsnight, and current affairs specials. Passionate about the power of storytelling, she is known for turning complexity into clarity, creating narratives that inform, engage, and inspire.